Little Butterfly won the packaging of the year award in 2015. The printing is done in a 4 colour CYMK + pantone colours with Spot UV. Spot UV is a high shiny finish added to an area of printed material to be reflective when it catches the light. It was described as a ‘beautifully packaged product range’ with its use of clean imagery and subtle typography. The collection of bags and boxes are finished with a matt laminated look to add to the clean cut feel. The ribbon chosen to tie it all together is cotton grosgrain ribbon. It has been used on the box as well as for the handles and tie on the bag.
The boxes were made to be flat pack for easier storage and transport. They are easily assembled with a magnetised closing to ensure it is secure. Elaborate on flat pack.